Concept Ad for Whoop - May 2026

Whoop is an awesome product with a cult following of data heads and fitness freaks. It’s also made by a squash guy which is sweet.

Who is Whoop’s audience? STRIVERS. Up early, grinding out their workday into working on themselves at night. Stacking days, leveling up.

You could be a striver at any level, which is where this ad comes in. Market Whoop as a tool anyone can use no matter your shape, size, or species.

Use the squirrel for the ad - greatest lb for lb athlete alive.

Use either Wes Anderson’s animation style (1st image) or the Ritzy Animation style, the guys that did that awesome Rudolph short film (see video). Using these styles makes a squirrel as the protagonist actually work while still looking appealing.

Make the bulk of the Ad a highlight vid compilation of the squirrel hustling in the wild. J Cole Hunger on Hillside as the music. Typa energy he’s on.

In the highlight vid, include the squirrels stats for each clip. The Stats are Whoops X factor and should be included as a part of the ad.

Watch as all animals start getting memberships and everyone starts looking hot and fit, even pigs.