Concept Ad for Village Barbershop - May 2026

For guys, the barbershop can be a sacred space to unwind from the problems of the day.

That sanctuary is being threatened by large scale Hair Cut conglomerates that are continuing to take small Barbershops out of business. The spots where you don’t talk much and just want to get out of there as soon as possible.

Market the ad addressing this problem. Often, small business don’t have the capital to invest in good marketing. They then have to rely on bad advertising that we all want to skip.

Flip the script and have the week ad with the Big Chain Haircut stores. Use those awful cleaning ads that are in black & white and begin with telling you about the wrong product. (see video). Use those for Big Hair Cut.

Then immediately flip to a modern video game style aesthetic (3rd image) with a choose your character loading screen. Steve, Sue, and Todd are Granvilles finest and do great work.

Market the ad like these 3 are able to transport you in time. Whether it’s sports talk, unfiltered politics venting, or cock fighting banter, the beauty of a barbershop is that you feel lost in time. Nothing matters but the conversation at hand.

(Last slide is more of a fan fic. Steve has a tight Client list that very few students are able to get on.)