Concept Ad for Sketchers Rebrand - May 2026

Current Sketchers ads try to be new wave and cool, not realizing that Sketchers doesn’t match that identity (see firstvideo). How can Sketchers rebrand their advertising to appeal to their true audience?

Make a campaign that fits their shoe. Like the blunt old guys who wear Skechers because they’re comfortable. Like a hooper Grandad who just goes and balls out.

Have him dunk all over his Grandson. Aura. Old man nuts in his face and everything. Hold that lil boy.

Play WING$ by Macklemore in the background. A song targeting Nike and fetishizing buying the next trend for trend’s sake.

“When you move this good in em, who cares that they look like old people shoes.”