Grimmace started in the 70s as a villian in McDns marketing. They then switched him to a fun loving purple friend. Now he’s sort of an internet meme.

Make print ads combining the past, present, and future of Grimmace’s identity - an anti-hero. This identiy fits within the moody and electric world of painter Rainer Fetting. For the copywrite, some great tv/movie lines that match well with each painting.