Concept Ad for Water - May 2026

Nowadays, water gets out-hustled by new highly branded drinks filled with caffeine, sugar, and shit.

Combat this with a home video style campaign for H20. Those types of shaky/grainy home videos that are of skaters or a little kid on a tricycle (see video). Shoot the entire scene in 1st person so that we feel like we’re in the mind of the kid.

Use Redbull’s slogan as the fall guy :
“No one’s really sure if RedBull actually gives you wings…But one thing we know for certain…water keeps you alive.”

“I want You Back” by the Jackson 5. As if water is pleading to come back into our lives and bodies. No dialogue. Simple here. Like water.

Film in this style: