Concept Ad for Water
Problem: Water gets out-hustled by new highly branded caffeine drinks.
Combat this with a 1st person home video style ad for H20.
"I Want You Back” playing in the ad. As if water is pleading to come back into our lives and bodies.
Use Redbull’s slogan as the fall guy :
“No one’s really sure if RedBull actually gives you wings…But one thing we know for certain…water keeps you alive.”
This song playing:
Film in this style: