Dude Wipes Concept Campaign - Print , Spec Video, Guerrilla

Wipe like a Champion.

How can Dude Wipes, a niche product, get more dudes comfortable with putting cold wet stuff near their butt?

By using the infamous Paul Pierce POOP GAME to revitalize Dude Wipes.

Watch as thousands of Dudes start bringing their packs to school, work, and practice.
Yes, we are talking about practice.

Even 18yrs later, this controversy is still being talked about. Everyone has their opinions, even Dudewipes : Pierce came back and won the game after the effectiveness of using Dudewipes…

Billboard Ad:

Social Media Ads:

On day 1 of the first round of playoffs, launch a stunt across all public restrooms in the city of Boston. Installing mini hoop bathrooms in public stalls. Getting people excited about the Celtics and going #2.

Make the shot, you get a limited edition dude wipes pack.