BlueStone Coffee

BlueStone is an old school coffee shop in Baltimore. They get outperformed by quicker coffee shops and this NewWave trend of poppy caffeine bevs.

Make a print campaign targeting old vs new. Pulling from Blue Note Jazz album covers as the base of the ad (and my dad), matching the vibe of the store.

BlueStone coffee “brings rhythm and blues to the body”.

(3 prints are more aggressive spoofs saying a similar message. As if an old guy is talking to a young kid about those caffeine drinks.)