Concept Ad for Horizon Milk - May 2026

After just being recalled, how can Horizon bounce back to reach an audience bigger than just mom’s and man-children? How can they do it in a way that still shows them as a B-Corp Organic brand?

WEMBY

Both his wingspan and popularity seem to grow by the week. Film the ad in an edgy way, appealing to a broader audience while still being organic (literally from the cow’s utter).

“f you want a body like this, drink organic milk. Drink Horizon. His body is so big he has to duck to not hit his head on the damn ceiling.