Eye Dr Clinic Rebrand:

How can you rebrand the marketing to differentiate from the other sterile Eye Dr. Offices?

Make a campaign using Anton Corbijn’s B&W photography of celebs.

Change the mentality from “uughhh , now I gotta go to the eye doctor and buy glasses.” To “oooohh, I’m getting glasses today. This could be a whole new look for me...I could use this to finally change my entire personality and be more like David Bowie.“

People love celebs and are intrigued by moody portrait photography.