Concept Ad for La Croix - May 2026

How do you expand La Croix? Matter a fact, how do you expand sparkling water as a whole?

Hit its very own consumer base. The bourgeois class itself. Make the setting Ballroom, black tie.

Appeal to both rich white ladies and punky teenage dudes using shock jock sexual undertoned advertising when our protagonist needs to clean himself up.

An add that will make you question what you just watched but will at the same time revolutionize how we use the bathroom.

Market the bev as something necessary, not a privilege. “La Croix : When u know still water just isn’t going to cut it.”