Joint Relief Rebrand:

Could a more artistic campaign sell joint relief meds as effectively as the basic tv ones?

Here is a rebrand that fits the actual mood of a person struggling with arthritis while at the same time questioning their own mortality…

Same sentiment - guy has lost his youth. Age, pain, and death are creeping up.

Use Anton Corbijn’s B&W photography - Moody and slow - the true energy associated with joint pain. 

Any millennial hipster types who have early onset arthritis, this may click for you..