Concept Ad for Harrow Squash x Vapor 110 - May 2026

Harrow is a great brand. I say in truth that they make the best squash rackets in the market. They dominate the doubles squash world but not as much singles, especially college and junior levels.

Why? Because naive kids and parents get brainwashed by local squash pros to prick their finger and sell their soul to Technifibre for an absurd price. They get on the train in u13s and never look back. It can be like talking to a brick wall trying to get a college kid to switch to Harrow.

Market the Ad hitting this fact right in the face. Remember that famous Pepsi Ad? One of the best ever and very simple. I’m using that directly to put an end to this nonsense (see vid.)

Keep it with the kid. It’s important to change the mind of the youth. Most impressionable.

Focus on the Vapor 110 which is the best singles racket ever made I think.