PART 1 - Concept Ad for Organic Chicken Farm - May 2026

Massive food and crop farms are more and more common and the conditions are brutal. If you’ve seen any of those famous docs like Food, Inc or Earthlings you’d know. I’d recommend but also not. Makes you not wanna eat for a while.

How could smaller scale more organic farms ever compete at any level. I don’t think they can anymore. But maybe they can stay afloat by selling what makes them different. I think the best way of advertising the issue is by being brutal and using things like those documentaries (see first image). But here’s an alternative way that tones down the brutality while still hopefully getting a message across and making buyers look organic.

A Caesar / Moses escape from tyranny spoof that targets the chicken production esp in fast food industry.

Have our chicken Caesar/Prophet have absurd intelligence which chickens definitely don’t have.

Take intro scene from Fight Club and use it as if the chicken has this panned out from the beginning of a particular drive through order. Follow quick transitions in POV/Security Cam footage similar to scene in FC (see first video).

A planned escape just like Caesar in Planet of the Apes (2nd video.) The liberation begins and hero Chicken Little must lead his people to the promised land.

See below for PART 2

PART 2 - Organic Chicken Farm Concept Ad - May 2026

Our hero has broken his shackles and is now off to find a better place for his race.

Like Moses, he may have freed them from tyranny but now they’re in the desert (strip malls and rest stops off the highway) and must begin the Hero’s journey.

Center this part of the Ad humanizing our prophet. Despite being a chicken, he’s someone who can fall in love, enjoy a nice sunset with his Chickenites, and make love on a rooftop.

The Ad centers in PA and along the journey they encounter many tests. Notably the clash in Little Italy where our Chicken Prophet almost gets captured after being caught by a local boxer and trainer.

This time around, the chicken prevails and escapes, determined to get his people home.

End the Ad with a nod to the end of the Planet of the Apes trilogy. Our hero finally reaches his goal and fulfills his hero’s journey. Just like Caesar, he can finally rest along the base of the tree, watching his people finally be free.

Tie the Ad full circle with an end narration from Morgan Freeman saying something like
“He made it out for his people to finally live fully. If they are all gonna die eventually, at least let them live with dignity. Support your local farms and Chickens. It’s what he lived and died for.”